Born in Rio, my passion for design and innovation has driven my life in many ways - from living in New York while leading the UX design at Shredz to where I currently call home for over 5 years when coming to join Booking.com - Amsterdam.
I have over 15 years of experience in the field when Product and UX Design roles didn't exist, so Web Designer was the only definition of someone who designed websites.
My motto is to inform decisions with data and validate them with empathy. I'm a team player, and my work is always visible and open for feedback. I aim for results that come from collaboration and shared knowledge.
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FedEx is the world's largest express delivery company, operating in over 220 countries.
I led the redesign of onboarding and registration flows, helping millions of new users start shipping faster through a fully digital experience.
See case studiesBooking.com is the world's largest travel platform.
For 4+ years at Booking.com, I drove UX for accommodation pages, hostels, and partner onboarding. I led UX strategies, optimizations and design releases as the first and sole designer on key teams.
See case studiesFlexport simplifies global trade through supply chain tech, data and automation.
I drove UX for customs projects, turning complex compliance workflows into streamlined tools that enabled self-service, reduced costs, and supported global shippers.
See case studiesfelipebap@gmail.com