Born in Rio, my passion for design and innovation has driven my life in many ways - from living in New York while leading the UX design at Shredz to where I currently call home for over 5 years when coming to join Booking.com - Amsterdam.
I have over 15 years of experience in the field when Product and UX Design roles didn't exist, so Web Designer was the only definition of someone who designed websites.
My motto is to inform decisions with data and validate them with empathy. I'm a team player, and my work is always visible and open for feedback. I aim for results that come from collaboration and shared knowledge.
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FedEx is the world's largest express transportation company, providing fast and reliable delivery to more than 220 countries and territories.
As a Senior UX Designer, I was responsible for innovating the way we welcome, register, and onboard new users so they can have a smooth, efficient, and completely digital experience for shipping and managing deliveries.
See case studiesBooking.com is the largest travel website in the world.
For over 4 years I worked as a UX designer in many areas of the business; from guest-facing hotel website and app to partner-side management and registration.
There I learned, practiced, improved and positively impacted the business by improving and innovating the experience of millions of travelers and properties. A/B testing, user research, business estimation, design vision, user journey, and workshop facilitation were part of my routine as a UX Designer.
See case studiesShredz is a fitness platform where I made part of a big transformation between a business that was already solid and well known from marketing to expanding through new digital products and companies by introducing the experimentation culture.
Apart from managing and designing the UX strategy of the e-commerce, I was also responsible for the release of the Design Vision and conception of a video streaming service called "Shredz Fit Club" that helped millions of fitness enthusiasts around the world, from work out routines to diet plans.
See case studiesfelipebap@gmail.com